Marketing Jobs in India: Roles, Skills and Educational Requirements

The world of marketing is a huge one. It encompasses a whole range of techniques and processes, especially in today’s age of digitalization. Right from advertising to promotions, right from public relations to branding, the ultimate objective of marketing careers is to sale the product or service. Accordingly, you will find a great number of marketing jobs in India and globally like as Digital Marketing, Direct Marketing, Market Research, Advertising, Brand Management, Public Relations. It is the marketing strategies adopted by any business which make it a success or a failure.

What is marketing?

A marketing job description can be given as finding the current trends and patterns, analyzing the requirement for any products and services, and using the facts gathered to create effective methods as to how the products/services are priced, advertised and sold. It is a broad concept, involving advertising, high-pressure selling, market testing, market research, innovation, promotion, digital marketing and so on.  All of these are marketing needs that can only be fulfilled by people in various marketing careers.

Roles and Responsibilities in Marketing Jobs

Some of the typical tasks encompassing marketing executive jobs are as follows:

• Identifying the need for specific products or services
• Identifying the potential markets for any new or old products or services
• Determining current trends in the society
• Developing sales and pricing strategies
• Working with various departments simultaneously like as product development, public relations, technology and sales
• At higher position, a marketer needs to explain the needs and interests of the targeted customers, and at the same time suggest changes in customer service, processes, including changes in the product or service.

What skills are required to be in marketing jobs?

Before pursuing marketing jobs of different types, candidates should have certain skills, either in-born or to be developed, so as to be successful in marketing careers. So, whenever, a marketing job description is written, most companies look for the following skills in the candidates:

• Communication Skills: Whether verbal or written, your communication skills should be quite effective to communicate with your customers throughout.
• Analytical Thinking Skills: Analytical Thinking Skills are very essential in marketing executive jobs so as to understand the market, current trends, do research and draw logical conclusions to determine the customers’ needs and wants.
• Creative Skills: No marketing careers can be successful if the marketers do not have creative skills. They need to be able to think of new, innovative and exciting ideas which can attract the customers and help in promoting the product sales and brand.
• Technology Skills: With the age of advanced technologies, candidates who want to be in marketing jobs should be technology savvy and computer expert. Right from using Microsoft Office to using different software for tracking the progress, technical skills are essential requirements.
• Negotiation Skills: Last but not the least, marketing executives should have good negotiation skills to negotiate with clients on products pricing, timelines, deliveries and expectations.

Educational Qualification to Pursue Marketing Careers

You should be a graduate in any stream from a recognized institute or university. You can also opt for Bachelor of Business Management (BBM) or Bachelor of Business Administration (BBA) programs, which are 3-year graduate programs. Large companies give preference to candidates with MBA degree or Post-Graduate Diploma in Management (PGDM) in marketing executive jobs. You can also opt for short-term diploma or certification course after graduation for marketing jobs. Some important marketing certification programs include Google AdWords Certification, Google Analytics Certification, HootSuite Social Media Marketing Certification etc. Most marketing skills required in marketing jobs are hands-on training or learned while on-the-job.

Marketing jobs are available across all domains and sectors, from IT, education, banking and insurance to e-commerce to retail, from tourism to real estate and many more such industries and sectors.