Things to Know About Advertising Jobs in India

Advertising is a form of marketing communication that creates awareness and instills an emotional response in the target audience. It’s the art of persuasion that can help sell or promote ideas, goods, and services. Taking up an advertising job is a lucrative career option for many in India. At the same time, there is so much hard work that goes in building successful advertising careers. Advertising usually follows stringent ideation and creation in a step-by-step process that goes through various iterations before the ad campaign is out for the audience.

Advertising job is not restricted to one type of work but includes many job titles and responsibilities in this multifaceted industry. Generally, the ad content is viewable through websites, television, radio, billboards, banners, direct mailers or e-mailers. Also, it’s completely up to an ad firm whether it wants to cater to several clients or solely to one company.  As an aspirant, you should know about the types of advertising jobs and job titles before considering advertising careers. Now comes the essential part that covers different types of advertising used nowadays.  The differentiation between these kinds of advertising would help an aspirant choose the job title that suits his/her needs.

Forms of Advertising

Non-Commercial: in this class of advertising, advertising efforts are concentrated on specific items on niche categories rather than consumer goods or services.  Its clientele includes political parties, governmental agencies, specific groups, and religious organizations and more.

Commercial: as the name itself suggests, advertising pertaining to the promotion of goods and services comes under commercial advertising. Under this class of advertising, the ad content is designed keeping in mind the benefits of using any product or services that are to be advertised  while considering the type of media involved for disseminating that message. For example, the use of Television and YouTube as the medium of communication entails a heavy, graphic-intensive message whereas a magazine or an online ad take a more text-oriented approach into consideration.

Advertising Job Titles

If you are planning for making a move in advertising careers, you should be well-versed in the ins and outs of the advertising industry.  The industry demands a plethora of skills, mainly excellent communication skills which form the basis of taking up any advertising job within the industry. So, we have listed below some of the most noteworthy titles that you will come across working in this industry:

Creative Development

This umbrella term encapsulates the role of every creative professional associated with the creation and development of advertising material. Professionals working under this category take care of advertisements for magazine, newspaper, TV, radio or various online platforms.  Advertising agency jobs that come under creative development are Copywriter, Graphic Designer, Art Director, Illustrator, Web Designer, Production Artist, Motion Graphics Artists, Print Traffic Manager, and Pre-print Specialist and more.

Management

Managerial roles include overseeing all the advertising production work as an important part of the advertising job. Advertising managers, for the most part, help implement advertising activities, thoroughly ensure the creation and development of the campaign, manage the team dynamics, keep budget under control, and closely observe the efficacy of each and every campaign. They are also responsible for keeping the agency’ marketing strategies aligned with the client’s requirements. When it comes to management roles, there are designations aplenty: Creative Director, Advertising Director, Online Advertising Director, Advertising Sales Director, and Account Director to name a few.

 Marketing

The marketing professionals perform a variety of tasks which includes analysis of customer data, performing market research, preparing marketing materials and building a connection with clients, vendors, co-workers, superiors, and subordinates. If you have strong interpersonal skills and like networking, then marketing is one of the best advertising agency jobs for you. It includes various job titles: Agency Account Coordinator, Content Marketer, Assistant Media Planner, Client Strategist, and Communications Coordinator to name a few.

Sales

The sales department is one of the important aspects of advertising jobs for the reason that it is responsible for providing advertisers with media space. These professionals can either be working with the magazine publishers for selling media space or with the TV station for selling airtime to the publicizer.  Their main duties include meeting with the prospective clients, working in close collaboration with them, and working hard to close sales through an ad campaign. The designations offered under this branch are Account Associate, Advertising Sales Agent, Account Specialist, and Account Planner and more.

Hope, this blog succeeds in providing you relevant information about the advertising agency jobs.  It goes without saying that advertising is one of the most sought-after professions in the Indian job market and you should take up advertising job if creativity and challenges inspire you the most.