Marketing Jobs in India – Its Importance and Scope

Marketing jobs in any organization cater to one of the most central elements in the development and growth of the company. It doesn’t really matter what the size of the business is. It is only marketing efficacy that can help a small or a large organization make an impact in the marketplace as well as better its bottom-line. In today’s day and age, global as well as local, innovative or traditional, all the companies are present in the same space. Organizations today know and understand the power of marketing. They know it is an important aspect to be able to create and maintain a continuous demand apart from reputation. People in marketing jobs are considered to be the taking care of the heart of the business. 

India is fast growing as a corporate nucleus and this makes marketing jobs all the more beneficial. A job or a career in marketing would include myriad functions. These would involve not just analysing trends in the current market but also articulating marketing strategies for business growth. Apart from this, someone looking for a marketing job, would also be expected to implement techniques to enhance profitability. The various marketing jobs available in different organizations are sales managers, project managers, marketing managers, and others.

Why are marketing jobs popular?

One of the most popular career choices for graduates, marketing jobs offer a gamut of choices to them. As part of one of the most vital functions of an organization, the executives feel a sense of importance as they develop sales strategies that match customer requirements. The promotion of products, goods, services and ideas also provides thrills to all those involved in marketing jobs. Being able to translate the consumer’s needs into marketing strategies and opportunities is another aspect that makes marketing jobs extremely popular and challenging. Marketing communication can be undertaken in several ways and that is also a reason why marketing jobs lend themselves to more opportunities.

Job opportunities in marketing jobs

Marketing jobs can help executives take several different directions. As the function involves many activities and facets, an individual can find that there are many opportunities in marketing. In a marketing job, a generic product and/or service needs to be associated with a brand name. Marketing jobs also open up avenues for various other domains such as public relations, advertising, media planning, sales strategy and much more. Marketing professionals have the capability to make consumers look beyond the price and function of a good or service when they are looking for options. A moot point that needs to be understood in the case of marketing jobs is that the needs and preferences of the target group need to be taken into account. This can be achieved by market research.

Future of marketing jobs in India

Factors such as globalization along with foreign investment, growth of customer base and the improved lifestyles in general have led to marketing boom in India. The country also ranks 12th in the world in terms of market exchange. The current Indian market scenario looks bright. Not just a sellers’ market, the nation has become one of the largest consumer markets in the world. To go hand in hand with the economic growth, the retail marketing sector in India is also on its high. Its total contribution to the GDP is around 10 % and it also generates about 8 % of the overall employment in India. Over the coming years, the retail marketing sector is predicted to go up by around 25 % due to enhancement in per capita income, better lifestyle, and better demographic patterns. With dozens of organizations looking at setting base in India, the Indian marketing job scene really looks shiny and bright.